ZAPA Launches Experience Antwerp Gift Card in Belgium
On December 1st the city of Antwerp, Belgium, launched the first European, city-wide gift card, powered by ZAPA Technology.
The dilemma of choosing the right gift is now a thing of the past for residents and visitors to Antwerp. Recipients of the “Beleef Antwerpen” Gift Card simply choose themselves how they would like to “Experience Antwerp”, whether that’s shopping or dining or a fun or cultural outing. The Beleef Antwerpen Gift Card works on the same principle as a credit card and can be used in all shops, restaurants or businesses in the city centre equipped with a credit card terminal. It can also be used in cinemas and theatres as well as in wellness and fitness centres in Antwerp.
The Beleef Antwerpen” Gift Card is available to purchase in the Stadsfeestzaal and Grand Bazar Shopping Centres, in denominations of €10 - €150.
Speaking at the launch of the Gift Card Jarrod Brinsfield, Director of ZAPA’s Prepaid Services stated, “we are delighted the VZW Meir, representing the greater business district of Antwerpen, has chosen us as a dedicated service provider for their consumer Gift Card programme. The city of Antwerpen offers a broad range of cultural and innovative offerings, resulting in a truly unique shopping experience for the consumer. We look forward to a long and progressive partnership with the city of Antwerp.”
The “Beleef Antwerpen” Gift Card Project is an initiative of Vzw Meir/Beleef Antwerpen, Mastercard, ZAPA Technology, INVIK Bank and the project Innovatie in Bovenlokale Retail (IBR, Innovation in Local Retail) of Voka – Chamber of Trade and Commerce Antwerp-Waasland, with the support of the Flemish government.