Smart Posters
ZAPA's Smart Poster solution marries traditional print based outdoor advertising with leading edge multi-media marketing technologies.
Smart ads and posters, embedded with ZAPA intelligent contactless technology, enable consumers to interact with and instantly respond to, your marketing message.
This creates a more engaging experience for consumers while generating valuable and measurable marketing data, which clearly identifies;
- how many people engage with your advertisement
- the most effective media and ad locations
- peak interaction times
- which offers are most popular and their conversion rates (downloads versus redemptions)
- dynamic new profiles of your target audiences

