Smart Posters

ZAPA's Smart Poster solution marries traditional print based outdoor advertising with leading edge multi-media marketing technologies.

Smart ads and posters, embedded with ZAPA intelligent contactless technology, enable consumers to interact with and instantly respond to, your marketing message.

This creates a more engaging experience for consumers while generating valuable and measurable marketing data, which clearly identifies;

  • how many people engage with your advertisement
  • the most effective media and ad locations
  • peak interaction times
  • which offers are most popular and their conversion rates (downloads versus redemptions)
  • dynamic new profiles of your target audiences

ZAPA MEDIA